Working with such a wide mix of clients has pushed me to think outside the box, while keeping the audience and customer journey in mind. Here’s a sample of what I’ve done at:
Shelbourne
Corporate Website
Redesigned in Webflow with a mobile-first, SEO-driven approach; created homepage video and directed drone videography
Leasing Folders
Designed leasing folders with inserts outlining Class A property features and benefits, for use on leasing tours
Promotional Items
Designed branded promotional items to reinforce identity and support tenant engagement and leasing efforts
Video Book
Created a hand-delivered video book featuring a custom property video to showcase brand story to C-suite audiences
Curated Tenant Events
Ideated event concepts, designed posters, and developed campaigns across print, digital, and social while coordinating details to deliver engaging tenant experiences across multiple portfolios
Community Building
Planned Mother's Day event, décor, menu, and designed posters, cards, and a DIY flower station to engage tenants and build community
Tenant Engagement Programs
Designed and developed concepts, marketing collateral, and experiences to strengthen tenant relationships and foster community across key properties
Property Manager
Everyone loved the event, and the mugs were a hit. They all thought it was pretty cool!
Property Signage
Designed and directed exterior signage to establish property identity, improve visibility, and create a cohesive brand presence across the campus
Pratt St Branding
Collaborated on creation of the Pratt St brand and guidelines, directed complete property branding, and designed street and retail signage with supporting collateral to boost leasing visibility and activate community engagement
Pratt St Website & Social Presence
Managed website design and development and guided agency-led social content to drive leasing and street activation
Pratt St Events
Directed design and marketing of 80+ events on Pratt St, leading to 10,000+ attendees in 2022 alone
Pratt St Events
Directed poster design, email campaign, and lobby screen display at 99 Pratt to promote agency-led events
Pratt St Event Marketing
Created posters, storefront graphics, emails, social assets, and swag to support agency-led events, attracting college crowds and boosting community engagement
Pratt St Living Branding
Designed the Pratt St Living logo, brand guidelines, and supporting materials; oversaw agency development of the website
Pratt St Living Sub-brands
Designed cohesive sub-brands for Pratt St residential buildings and created entrance signage for 196 Trumbull
Pratt St Living Leasing
Designed leasing materials highlighting property features and benefits to support tours and attract prospective tenants
Bristle & Main Branding
Collaborated on the naming process, oversaw agency-led brand design, and directed in-house team on helmet and construction banner graphics
Bristle & Main Website and Social Media Presence
Provided art direction to in-house team on website design and social graphics; set up channels to collect leasing interest and prepare marketing for prospects ahead of launch
POTA Branding
Redesigned the Plaza of the Americas logo and created brand identity, style guidelines, indoor leasing banner, tenant relations materials, and promotional items
POTA Property Branding
Directed the design of the Management Office wall and door signage and selected colors to update the property theme in line with the brand
POTA Leasing Material
Designed leasing collateral including folders, inserts, and signage to highlight property features and support tours with prospective tenants
POTA Video Folder
Designed a leasing folder with embedded video; scripted and directed the video to reinforce the tour experience for prospective tenants
POTA Skip Hop Design
Concepted and directed an experiential placemaking mural that transformed the plaza into a playful hub for a partner-led event
POTA Online Presence
Designed website and social media graphics to highlight property features and support leasing efforts
Touro College / Touro University
Web & Multimedia Design Program Branding
Designed program logo (winner of in-house competition), brochure, and viewbook to establish identity and support student recruitment
Event Marketing
Designed table displays, brochures, banners, and giveaways; created landing page to capture leads at recruitment events
Responsive Website
Led design of responsive website for desktop, tablet, and mobile, improving usability and showcasing programs
Digital Multimedia Design Program Branding
Designed brochure, viewbook, and poster to promote program and attract prospective students
And As a freelancer
Torahflix
Co-wrote script and directed on-screen graphics to keep branding consistent and engage audiences
Midrash L'Man Achai
Designed high school fundraising brochure to support donor engagement and community outreach
AK Studio Films
Created full brand identity and stationery system: logo, business cards, letterhead, envelopes, and promotional items
New Vista Consultants
Designed corporate identity system including business cards, letterhead, and envelopes for nonprofit consultancy
Bumperduo
Developed entire brand identity and designed responsive e-commerce website for product launch; participated in product and package design and development
Monogram
Created custom monogram using Hebrew letters to visually convey the meaning of the last name
As a Student
Photo Retouching
Restored damaged photograph with before-and-after retouching work
Comic Illustration
Pencil drawing of Wonder Woman for comic art practice
Street Photography
Photographed Citi Bikes in NYC, highlighting urban patterns and perspective
Jewelry Photography
Photographed earrings for product showcase with lighting and macro detail
Action Photography
Photographed parrot mid-bath to capture motion and detail
Portrait Photography
Photographed portraits capturing varied emotional expressions
Movie Subway Ad
Designed subway ad campaign for HBO documentary Never Again on the Holocaust
3D Modeled City
Created 3D cityscape in Maya based on Yokohama, Japan, during an intensive 7-week animation course
Card Design
Handmade birthday card for a sushi lover, featuring custom cut-outs, layered textures, and a personalized poem
Public Service Announcement
Designed and produced anti-bullying campaign video for STRYVE, a CDC youth violence prevention program
Sci Fi Art
Pen sketch of a “sleepy monster” character