A Curious Eclectic Thinker

I’ve learned that curiosity is the key to success because you never know what life can throw your way, and if you embrace it and persevere by asking the right questions and teach yourself when necessary, you become better because of it.

What I Do Now

Today, as Director of Marketing at Shelbourne, I create high-stakes presentations for executives, investors, and brokers, blending data, narrative, and design into visuals that inform and inspire. Alongside this, I’ve built brand systems, redesigned digital platforms, and introduced new tools like HubSpot and Matterport to streamline workflows and elevate user experience.

How I Got Here

Leading at Bottom Line Marketing Group

Before joining Shelbourne, I worked as an Art Director at Bottom Line Marketing Group, guiding a creative team on design and execution while pitching ideas to clients. I dove deep into buyer personas and journeys to shape strategies, created training and workflows to keep projects moving, and learned the value of clarity in both process and presentation. Along the way, I had the chance to collaborate with leaders across industries—and even crossed paths with fashion icon Joseph Abboud.

From Substitute to Instructor

I landed a teaching role after stepping in as a substitute, when students asked the dean and program chair to bring me back as their instructor. They found my approach engaging, thoughtful, and grounded in real-world experience. I went on to teach graduate and undergraduate courses—covering everything from the nuts and bolts of web design (HTML5, CSS3, DOM structure, UX/UI, Sketch, SEO, and responsive development) to the creative side of design (color theory, typography, and Adobe InDesign, Illustrator, and Photoshop)—helping students build the foundation they would carry into their careers.

Lessons from Teaching

Teaching sharpened my ability to simplify complexity, and reminded me to be patient and humble. Years later, nothing beats bumping into former students in the field (hello, Deena Englard!) and knowing I helped lay the design foundation they’ve built their careers on.

Always Audience-First

Whether presenting to a room of students, pitching to investors, or collaborating with executive teams, I always begin with the same question: what does the audience need to see, hear, and feel to take action?